DocsIntegration Guides
Bulk File vs. Programmatic JSON API
When to choose structured JSON APIs versus bulk spreadsheet imports for broadcast campaigns.
5 min read•Guide
Choosing the Right Workflow
* **Use JSON API (`/api/v1/campaigns/{id}/launch`)** for automated transactional workflows, backend cron jobs, and software-to-software integrations.
* **Use CSV / Excel Upload in Workspace UI** for marketing team broadcasts, one-off festive campaigns, and offline customer lists.