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API Rate Limiting

API request limits, token bucket burst behavior, Retry-After headers, and how they differ from daily messaging quotas.

4 min readAPI v1

API Rate Limits vs. Daily Messaging Quotas

* **API Request Rate Limits** (this section): Technical throughput limits preventing network congestion and server overload (measured in requests/second). * **Plan Messaging Quotas** (separate): Daily business allowances of template messages per plan (e.g. Starter: 100/day, Growth: 500/day, Pro: 2000/day).

Throughput Tiers by Plan

PlanMessages / SecondRead Requests / MinuteBurst Capacity
Starter2 / sec60 / min10 tokens
Growth5 / sec180 / min25 tokens
Pro10 / sec600 / min50 tokens

Rate Limit Response Headers

* `X-RateLimit-Limit`: Request capacity in current window. * `X-RateLimit-Remaining`: Remaining requests available. * `Retry-After`: Number of seconds your client must wait before retrying (sent on `HTTP 429`).